Software that makes real estate agents better.
Made for everyone from the solo agent to the entire MLS.

- Business HealthBusiness Health
- Success Metrics
- Conversion RatiosConversion Ratios
- Transactions
- Success Activities
- Success PlanSuccess Plan
per appointment
36 closings at $5,000 net each, worked back to a month.
Everything built on three beliefs
Amplify agents. Don't replace them.
Nobody wants to buy a house from a chatbot. Real estate runs on relationships and gut calls, and those belong to the agent. We just hand you better numbers and more of your week back.
Solve the problem. Get out of the way.
Larry Tesler, the guy who gave us copy and paste, figured out that every app has some complexity you can't get rid of. Somebody has to deal with it: the people who build the software, or the people stuck using it. We'd rather it be us.
Put AI behind the agent, not in front of the client.
AI does the number crunching and the busywork. It never talks to your clients. That part's yours, and you're better at it anyway.
About us
Built inside a working real estate team.
Bill Nelson is a computer scientist (University of Nevada, Reno, plus a patent in fault-detection systems) who also happens to run the admin side of a real estate team. He sits with the agents, watches where they get stuck, hears what drives them nuts, and goes and fixes it. The Olson Group runs on BILL Machine, so every feature gets tried on real deals before anyone else sees it.
Sam Olson leads The Olson Group of RE/MAX Professionals, verified by RealTrends as one of Nevada's top ten teams since 2020. He coaches agents, wrote the book on it (Real Estate Fast Track), and takes over as 2027 president of Sierra Nevada REALTORS.

Bill Nelson
Co-founder · CEO
“Good software meets you where you are, solves your problem, then disappears so you can get back to your day.”
Bill Nelson on LinkedIn
Sam Olson, CRS
Co-founder · Chief Customer Officer
“If a regular agent can't pick it up in a busy week, it isn't ready.”
Sam Olson on LinkedIn
Products
BILL Machine
Live, in betaReferral businesses are built on a plan and steady activity. BILL keeps score of both, and shows you what's getting in the way.
- Agents set a Success Plan (our planning model works back from the income you want, adjusted for your split, your sphere and your market), track their weekly activity, and spot what's really holding them back, before they end another year busy but with nothing to show for it.
- Team leads see how every agent is doing at a glance: who's crushing it, who's slipping, and where a coaching conversation will actually help.
- Brokerages keep an eye on every agent and every team, so no one quietly falls through the cracks.
Reticle
Coming soonA better way to measure the market.